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About Us

Joshua Fallenstein
Senior Insurance Specialist

Joshua started his interest in finances as a small child and continued his fascination into adulthood getting an official start in the industry in 2014. He explored many areas of the financial world gaining knowledge and experience. In 2018 Joshua started his own business to achieve his goal of helping people reach financial freedom through education and comprehensive planning.

Here at Freedom Financial Insurance we offer various insurance services including Medicare assistance, individual and group health, life and group life, as well as fixed and fixed indexed annuities. These instruments allow us access to multiple investment vehicles to best meet your goals. We do not play favorites with which type of investment is best; we simply look for the best type of investment for your situation. In addition to being open to many investment vehicles, we are independently contracted with many companies to choose the best fit for your needs. We also work with our sister company Freedom Financial Tax to come up with your personal tax strategy while keeping your investments and personal goals in mind.

We see it as our mission to serve and guide you along your financial journey. It is not our job to tell you what you should do with your money. We will take a comprehensive assessment of your situation and goals, and then we will make suggestions to optimize your resources.

Our number one priority is you. We take great pride that the heart of our business is our dedication to client service, always putting you and your needs first and turning your goals into our goals.

Abigail Fallenstein
Chief Financial Officer

Abigail graduated with high honors from Rutgers University in 2007 with a Bachelors in Plant Science.

She worked with farmers in New Jersey to implement conservation practices for a few years before moving to the Twin Tiers to marry Joshua.

Abigail has experience with farm animals and selling on Amazon. Her diverse interests and skills brought her to  Freedom Financial Insurance as Chief Financial Officer after an 8-year stint as a Stay-at-Home Mom.

She continues to homeschool her two daughters and enjoys many types of fiber arts, especially crochet and weaving.

Cheryl Page
Office Manager
Cheryl Page serves as the Office Manager at Freedom Financial Insurance , bringing more than 27 years of combined experience in operations management, regulatory compliance, and administrative support.

In her role, she is responsible for directing daily office operations, overseeing compliance functions, and supporting the firm’s marketing and client‑service initiatives.

Cheryl spent 17 years in the casino industry, where she specialized in developing and delivering training related to policies, procedures, and gaming‑commission regulatory standards. Her extensive background in managing compliance within a highly regulated environment provides a strong foundation for ensuring the firm meets and maintains all operational and industry requirements.

Alongside her compliance expertise, Cheryl has over a decade of administrative assistant experience, offering a proven track record in organization, communication, and workflow coordination. She is dedicated to upholding a professional environment that supports both client satisfaction and the long‑term objectives of AJ Freedom Financial.
Alexandra Richey
Insurance Specialist
Alexandra (Alex) Richey is an Insurance Specialist at Freedom Financial Insurance in Bradford County and surrounding areas.

Alex holds the Series 7, Series 66, SIE, and Life and Health insurance licenses, and has her CTFA designation. She earned her bachelor’s degree in accounting from Mansfield University.

Alex is a passionate, holistic planner that aids individuals and families in making informed, confident financial decisions. She believes in building lasting relationships through personalized advice that reflects each clients’ unique goals and priorities.

In addition to her professional role, Alex is actively involved in her community as President and Head of Fundraising for the Trojan Spike Club, a volunteer organization supporting local athletics. She resides in Gillett, Pennsylvania with her Husband, Andrew, and their two children, Annelise and Adrian.
Brooklyne Middaugh
Executive Assistant

Brooklyne is an Executive Assistant at Freedom Financial Insurance, where she takes a focused, dependable approach to supporting both clients and the team. She’s always ready to assist with questions or concerns and helps keep day-to-day operations running efficiently.

Originally from the area, Brooklyne graduated from Northeast Bradford High School and began her career as a job coach—an experience that built her strong problem-solving skills and a steady, supportive approach to working with others. Her background has shaped the practical mindset she brings to her role every day.

Outside of work, Brooklyne enjoys spending time with her family and friends, caring for animals (especially her sheep), gardening, and being outdoors. She also loves going to the beach and traveling whenever the opportunity arises, whether it’s a quick weekend trip or a new place to explore.